Who We Are
From our humble beginnings in 1983 to becoming an established fresh fruit importer and wholesaler in Malaysia.
Hoi Yong Fruits can be traced back to our humble beginnings as a fruit retailer in 1981. From here, we started the wholesale business and started importing fruits from overseas in 1983. Since then, the business has expanded significantly as we increased not only our fruit variety range, but our global sourcing countries.
In 1995, Hoi Yong Fruits Marketing Sdn Bhd was founded and has grown to become a leading importer and wholesaler of fresh fruits in Malaysia. With a commitment to quality and customer satisfaction, we source a wide array of fruits from around the globe, ensuring freshness and variety for our clients. Our dedicated team and state-of-the-art facilities in Batu Caves, Selangor, enable us to deliver premium products efficiently to our diverse customer base.
Situated in the lively Kuala Lumpur Wholesale Market, Malaysia’s largest fresh produce market, we proudly serve customers nationwide. We’re more than just a business – we offer everything from sourcing and storing fruits to packing and delivering them, always putting customer satisfaction first.
Our products include apples, pears, oranges, lemons, grapes, strawberries, cherries, avocados, lychees, dragon fruits, and more.
Back in 2010, we hit a milestone with a cold-room facility in Batu Caves, Selangor. We’ve got a dedicated packing house, a skilled team, and advanced machinery to make sure everything is just right. Our commitment to timely delivery is reflected in our fleet of trucks.
In 2024, we've made a monumental move to a new warehouse and office in Selayang Baru. This state-of-the-art facility, fully insulated and temperature-controlled, boasts a staggering capacity of 1,500 tonnes. Our cutting-edge cold rooms utilize the latest technology, effectively removing ethylene, eradicating viruses and bacteria, and preventing mould and fungi build-up. This enables us to not only maintain freshness but extend the storage life of our products.
A clear brand architecture keeps every message consistent - from the boardroom to the warehouse, from suppliers to customers.
Our journey through the years, from a local fruit retailer to an established importer and wholesaler.
Started as a fruit retailer.
Started the wholesale business and importing fruits from overseas.
Hoi Yong Fruits Marketing Sdn Bhd was founded.
A cold-room facility in Batu Caves, Selangor.
New warehouse and office in Selayang Baru with a capacity of 1,500 tonnes.
To make healthy living simple and bring joy to every family.
To become Malaysia's most trusted fresh fruit company.
We source the best, keep it safe, and deliver it fresh - with care in every step.
We earn trust through quality, safety, freshness, reliability and care - one shipment, one customer and one decision at a time.
Five simple values. One shared way of working.
We give our best every day and never stop improving.
We stay grounded, keep learning and respect everyone.
We care deeply for our customers, colleagues and company.
We succeed by helping one another and creating value for others.
We do what we say and always act with integrity.
Our advantage is how seven capabilities work together as one dependable fresh-fruit supply chain.
We build trusted partnerships with growers and suppliers worldwide to secure quality produce and reliable supply.
Professional inspection, grading and quality control help maintain consistency, freshness and customer confidence.
Strict food-safety practices guide how we handle, store and distribute every product.
Temperature-controlled storage, handling and distribution preserve freshness and product condition.
Grading, repacking, labelling, customised packs and retail-ready solutions help customers meet different market needs.
Reliable logistics help products reach customers accurately, safely and on time across Malaysia.
Technology, automation, AI and data improve visibility, efficiency, traceability and decision-making.
Global Sourcing → Quality & Safety → Cold Chain → Packing → Distribution → Digital Intelligence
Trust is what we build. Freshness is how we prove it.
Quality they can trust. Freshness they can rely on. Service that helps them sell better.
A clear purpose, shared values, stronger systems and room to grow.
A professional long-term partner that values quality, transparency and relationships.
A common compass for investment, capability building, culture and strategic decisions.
Connect with Hoi Yong Fruits Marketing Sdn Bhd for your fresh fruit wholesale and distribution enquiries.
Hoi Yong Fruits supplies imported and local fresh fruit to commercial customers in Malaysia. We also offer fruit sourcing, rental and packaging services.